Lead Nurturing
Lead Nurturing or Lead nurturing is the ongoing process of turning an enquirer into a potential customer. This is based on regularly providing them with content through our communication channels that maintains their interest, educates them about our product or service and facilitates their decision making.
Lead nurturing is an art, because depending on where the lead is in the sales process, we need to adjust the tone and content of our communications and find the best timing to communicate them.