Consumer discount schemes

 

Marketing professionals - especially experts in the online space - are nostalgic for the days when loyalty programmes were simply a way for customers to collect points on a card and redeem them for discounts. In their day, of course, these were revolutionary ideas, but now consumers are used to them, or at worst tired of them. And in the online space, where data is the main value, these card loyalty schemes have lost their relevance.

In the digital world, consumer loyalty programmes are a whole new type of experience.

 

Traditional programmes have evolved into a highly interactive, convenient and unique digital experience that further engages the brand's most devoted fans. A well-designed digital discount program offers customers a wealth of special services and complex discounts, rather than just points. In return for engagement, the brand offers

  • with personalised rewards,
  • fun elements,
  • unique products,
  • a sense of privilege.

In return, a unique data set that allows experimentation, deeper analysis and cross-platform integration.

Creating such a programme is a real art. It's not only difficult to figure out the program - you have to maintain interest with ever-changing, yet always fresh content - but also to extract the results. That's where Nitro Communications can help.

We offer our clients a wide range of best practices, and once the program is launched, we engage in complex behavioral analysis. The data analysis is done in parallel with consumer activity, and in a process supported by machine learning and artificial intelligence, our algorithms can provide excellent predictions of future customer behaviour. This is the win-win that makes even smaller brands worth considering loyalty programmes.

 

 

Loyalty programs

If you are interested in our service, we will be happy to inform you in detail and discuss your suggestions. Please enter the information below so we can contact you!

By submitting the form, you give your consent to contact you at the contact details provided.

The 6 key elements of successful loyalty and consumer discount schemes:

  1. Integrant: why do consumers choose the brand? The values articulated in the answer to this question form the core of successful loyalty programmes.
  2. Convenient: joining and participating in the programme is easy and simple for everyone.
  3. Exclusive: it is the fact that the reward is not available to others that gives a sense of specialness and uniqueness.
  4. Repeatable: the repetitive elements of the programme help participants to understand the process and overcome bad feelings of being left behind.
  5. Attractive: the reward encourages participants to take action themselves.
  6. Mutually beneficial: the programme is worthwhile for both the participants and the service provider.

 

Performance analysis and business intelligence

Our data analysis and consulting team implement a managerial representation of actual business performance in a short lead time, from performance analysis audit to defining KPIs and developing a measurement plan to implementing automatically updated data visualization tools, dashboards, and executive summaries.

Learn more

Database audit & database analysis

By surveying, cleaning and interpreting the data assets, we perform segmentation and potential analyses to help you tell exactly who to communicate to and when, and on which channel. Data-driven operations make marketing communications more efficient, sales more effective and the whole process much easier to follow. 

Learn more

Sales and marketing-driven digital transformation

Our complex, data-driven sales, and marketing programs enable more efficient lead generation, lead management, and take advantage of cross-selling and upselling opportunities, while also optimizing the processes involved. All this results in business and financial growth.

Learn more