The Power of Customer Data Platforms for Ecommerce Marketing
eCommerce has become a vast industry with millions of products and millions of potential customers. It’s no surprise that companies are turning to Customer Data Platforms (CDPs) to gain a competitive edge.
Once an expensive ‘enterprise’ tool, CDPs now are an attainable marketing tool for all eCommerce businesses who understand that true personalisation is not only a growth lever, it’s a customer expectation and a condition necessary to reach Customer Intimacy. This guide to CDPs for eCommerce Marketers will help explore how CDPs are changing eCommerce marketing for the better and show that eCommerce businesses without a CPD are already behind the curve.