Digital Transformation

Digital transformation is actually a corporate mindset, a culture of continuous experimentation and integration of the latest technologies into the company's operations. This learning process is not necessarily successful in all cases, but it is a key to progress. After all, if you try something and it doesn't work, it is also an information point to other directions to go in.

The 5 golden rules of digital transformation:

1. Choose not a means but an end!
   Our experience shows that our prospective clients come to us with specific ideas about what systems and advertising they want to implement, but without specific goals: what they want to achieve, what the business objective is, what internal resources they have, whether there are any unused ones, no strategic vision for the future.
2. Analyse, analyse, analyse!
   In any case, digital transformation should start with assessing the existing opportunities, information, defining the framework and background and developing your own strategy accordingly. If we know our own resources and constraints, it is much easier to choose the best tools to succeed.
3. How well do we know our clients? Segment!
   Do we know how satisfied our customers are with our products and services? For example, if we have a lot of one-off customers and a lower percentage of repeat customers, can we increase this percentage? The answer is yes! But instead of guessing, let's ask questions, gather information from our database and segment. If we know what our partners want, we know how, what and when to communicate to them.
4. Flexible decision-making!
   With the advent of digitalisation, the world has clearly accelerated and the dynamics of the market now require us to leave old outdated solutions behind. Not only do we need to take new directions, but if we see that our new solution we are implementing is not performing well, or could perform well or even better with a small modification, we need to act immediately. Regular fine-tuning is an essential part of digital marketing, preceded by continuous monitoring and analysis of data.
5. Integrated innovation, integrated collaboration
   The introduction of new technologies brings a lot of changes to the life of a company, so it is very important that everyone in the company is prepared (proper training) and that existing departments work even more closely together.