Lead Generation

Leads are as important to our sales process as customers. After all, customers don't just happen on their own, everything starts with a lead, i.e. someone who has already shown some interest in our service or product, i.e. someone who has already made some kind of communication or contact.

So lead generation is the process of turning a completely unknown lead into a potential customer. This is far from being a simple task and requires different techniques and solutions for every company. If you do succeed in attracting someone's interest, it is important not to let go of their hand and to manage your sales process in such a way that a sale is made at the end of it.

During lead generation, how do we know that someone is a lead, so we need to engage with them?

Leads can help us, for example by providing us with their contact details, requesting a call back, etc. However, with some lead generation solutions we cannot be sure of our prospect's engagement (for example, if they downloaded our free e-book, if they subscribe to our newsletter), so we need to find out as much information as possible about them. Once we have his email address, we can send him emails to constantly monitor his behaviour and "warm him up" to get closer to our conversion target.