Marketing Technology Tools

Like everyone else, we use tools to do our job, and we use innovative solutions to run the programmes we design or manage. These of course make our work more efficient, but it is also clear that without marketing technology, our scope would be significantly reduced. A number of communication techniques - now essential - are based on marketing technology, such as profiling, visitor identification and automated and dynamic messaging. Not using these is no longer a small gap, without them it is almost impossible to do business successfully.

Our staff are specialists in marketing technology - we practically live and work in it on a daily basis. The secret is that there are no secrets: we are also ready to share our knowledge and transfer it in a way that can be used autonomously by all those who have the resources to do so.

Let's see what's in the Nitro toolbox! 

Data analytics and business intelligence tools

Google Analytics - the cornerstone of digital measurement

Google Analytics - the cornerstone of digital measurement

Todays’ sharpened digital race has one key focus: customer experience. Those companies that provide the best customer experience will stay in business, where one key pillar is the user interface of digital footprints. Which makes it vital to adjust the content and the appearance according to the user feedback. This is where Google Analytics steps in to help: shows how satisfied the users are with the digital content, who are the real target audiences, which content is the most popular, where is it hard to navigate for users, also where users bounce out of the page. This system is currently the most penetrated measurement system to track website performance that is constantly developed by Google, ensuring to keep its position as a world-leading digital analytics tool. Leading key advantages are the quick integration, easy navigation and user-friendly surface, and the personalizable, interactive data visualization. Shows demographic distribution of page (age, gender, location), interest groups, and market audience data, which effectively helps the right profiling and optimal business decision making. Can be integrated into several Google products ((Search Console, Google Ads, Doubleclick, Tag Manager...etc), to provide a 360-degree digital solution. 

Google Data Studio - all data on one dashboard

Google Data Studio - all data on one dashboard

Data is declared to be the oil of the 21st century. Any decision making’s or activity’s outcome can be optimized with the right use of data - from constructions through business to work-out. 

Data itself is not adequate, it needs to be turned into information in order to make it assist the decisions. One key challenge is that most data has different sources and formats, the more the data, the more the sources, larger challenge for unification and interpretation. This is where Google Data Studio comes handy: it is a perfect tool, not just to visualize and interpret data, but also unites all sources on one surface - Facebook, Linkedin, Google Ads, MySQL, CRM systems and many more - all with an easy integration. One key advantage of the system is the quick and comfortable integration - more than 250 different sources can be integrated and processed, with real-time data processing to create instant information.

Microsoft Power BI - data visualization with exceptional level of protection

Microsoft Power BI - data visualization with exceptional level of protection

Power BI is also a data visualization surface, like Google Data Studio, where interactive data visualizations can be shared on a cloud basis. It is awarded on top position in many award competitions as the best analytic software in the market - 13 years in a row Power BI is first at Gartner’s yearly Magic Quadrant Analytical and Business Intelligence group ranking, one of the most prestigious industrial rankings. BI offers more sophisticated functions for data visualizations than Data Studio, with less native integrations, however offering such solutions as Cohort-analysis or funnel building. 

Key advantage is that the system is designed for the high level data protection demand from multinational environments, the extended protection and controlling regulations from Microsoft Information Protection, even for data export. Another advantage is that suspicious user activity can be disabled in real-time to protect confidential data. 

Innovative customer value solutions

Brain - indoor developed segmentation tool

Brain - indoor developed segmentation tool

Brain is a self-developed automated targeting tool that is capable of executing data or event-based segmentation of derived fields. Its advantage is the priority management of individual needs and flexible development. The Brain ™ application programming interface is fully customizable, so targeting options are only limited by the submitted data. Brain ™ can be customized based on user feedback and needs - many features can be added or removed as required, including various system integrations.

Tools for retrieval and data management

Hubuco - digital email verification service

Hubuco - digital email verification service

Uncommonly known, but in 2020 still one of the most effective communication tools is direct email sending. According to one of the largest technology market research firm, an average person in 2019 receives and sends a total of 120 emails every day. Globally this adds up to 294 billion email sending per day. The rules and regulations of email sending have advanced with technology, new terms have appeared: spam, email reputation, and hard bounce, among with separated and ranked email folders (like in case of Gmail: primary, social, promotions and updates). A simple email sending, mass mailing software will not support anymore the newsletter to arrive to the primer inbox, a good email reputation score is also needed. 

This is where Hubuco steps in. It is a digital email verification service, that helps to separate the hard bouncing emails from the list before sending out, protecting the email reputation score, and assuring the newsletters arrival to the primer inbox, not to the commercial. 

 

Lead Forensics - B2B traffic identifier tool

Lead Forensics - B2B traffic identifier tool

The Lead Forensics offers a market-leading solution for B2B traffic identification. 

According to researches, 98% of the website visitors will never initiate contact with the site. With the help of Lead Forensics, the return on investment of the website traffic can be maximalized and the lead-generation processes can receive a new wave. 

By using it directly the industrial details can be revealed for all visitors, moreover via the system all the public data of the visitors' company can be accessed - name, address, phone number, the field of activity, revenue, number of employees, among with all their behaviour activity on the site (spent time, reviewed content, reference, source or related keyword). 

It is a vital tool for long term success for companies where the primer target group is SME. 

Nitro Communications is a platinum level partner for Lead Forensics. 

E-cosystem - online authenticator and digital customer support

E-cosystem - online authenticator and digital customer support

A multimedia and process management system that supports the entire process of sales and customer management. The key benefit is the assisting of the management of workflows and documents throughout the sales process and the replacement of the physical approval processes for transactions. Customer identification, documents signing/authenticating - all in accordance with MNB regulations. Many processes that previously required personal contact can be replaced with quick, convenient, and easy administration. It transforms a customer call into an interactive multimedia interface: comprehensive management supported with live feed - the customer identification and contracting process. Data and document management is carried out in accordance with the strictest regulations (GDPR compliant data management). The system can be fully integrated with internal systems, providing on-premise installation options and standard APIs.

Consent Memory - online and offline consent storing cloud-based tool

Consent Memory is a GDPR-enabled cloud-based service that securely stores and manages statements collected through online and offline channels. Whether it's a simple online declaration form or a large enterprise customer service declaration, the customizability of Consent Memory is a solution for every Data Controller. Consent Memory can be used to establish appropriate consent, data modification, revocation, and deletion processes for Data Subjects. On the administration side, it provides the interface for the Data Controller and the full retrieval of consents - even at the authority level.

Consent Memory GO - consent collection tool for mobiles

The Consent Memory Hostess Tablet App is an application running on tablets that allows your company to collect statements easily, securely, and in accordance with GDPR rules through hostesses entrusted (or own) to events, events, any other location. Unique benefits: Tablets do not require an active internet connection to receive statements, you can run multiple statement campaigns at once, which you can track with unique campaign codes, the statement interface design can be tailored to your company image, and the performance of tablet hostesses. Companies and / or individuals using the service will also receive their own “mini Consent Memory” system for the duration of the campaigns, where they can manage the declarations received. This feature optionally stays live after the end of the campaign.

Marketing automation and lead nurturing platforms

SALESmanago - All-in-one marketing automation platform

SALESmanago - All-in-one marketing automation platform

The most dynamically developing solution for marketing automation worldwide.

All-in-one, next-generation data-driven marketing platform to significantly increase sales revenue - with more than 10,000 company recommendations. The software profiles and segments the visitor from the first website visit; the information obtained in this way is added to the already identified profile when registering or subscribing to the newsletter.

Individual profiles can be accessed via email, push messages, and popups, banners, and other online appearances that can be built into a website. Campaigns run in a cost-effective, automated framework with pre-set campaign parameters.

Zapier - timed communication automatically executing system

Zapier - timed communication automatically executing system

Zapier is an online automatization tool that executes timed communication among different systems. As an example, the Facebook Ads data can be automatically updated in a Google Sheet (that is used as a source in a data visualization platform), or automatically pull events into a calendar, build or refresh email lists, send out surveys, posts RSS feeds on FB/Twitter/Insta surface and is capable for many more. In the Zapier system, repetition tasks can be set for automatic execution without any coding knowledge or involvement of developers. It is possible with a few clicks to establish complex workflows. The system is suitable for data blending, unification, and/or update. 

Sendinblue - marketing automation tool box product

Sendinblue - marketing automation tool box product

Marketing automatization in the 21st century is a vital element of digital presence. 

Sendinblue is a tool that provides marketing automatization technology, a simple version of it that is among the least expensive products on the market, practically a box product. Among Startups and SME size companies, it is relatively popular due to its low pricing and relatively wide range of functions: SMS, chat, CRM, subscription fields, landing pages, ad management, and many more. Disadvantages against other marketing automatization software are the less tailormade solutions 

Salesforce - word leading CRM system and provider with integrated marketing automation solution

Salesforce - word leading CRM system and provider with integrated marketing automation solution

Salesforce is the world's leading CRM system and provider with a complete marketing automation solution. Its great advantage is that it is fully scalable and easily adapts to individual needs, so it is widely used. The system not only provides customizable communication but also refines communication based on an individual’s purchasing data. Another key benefit is that all of its cloud-based software is available from anywhere, and companies can choose from a number of advanced custom applications thanks to continuous improvements. For an international company, cloud-based SaaS applications make it cheaper for individual markets to access solutions than for other software.

Microsoft Dynamics - enterprise resource planning

Microsoft Dynamics - enterprise resource planning

A system that provides essential business solutions to help stay efficient and win customers. Updates notes, tasks, and attachments so users can stay up-to-date. Dynamics 365 provides the best tools for salespeople, agents, and supervisors to manage their data and update records and status online. During the seamless installation process, you only need to configure the app once and then install it anywhere - on your mobile, desktop, or even tablet.